My Design Principles

Focus on impact, not output

Focus on actual business outcomes and user impact rather than design outputs.

Solve the right problem

Understand a product and overall system to identify the core problems. Align with user's needs and business goals.

Design for the long term

Focus on the north star framework by building a long-term product direction and a minimum viable product.

Build, Measure, Learn, Iterate

Prototype and validate to gather feedback, measure its success, learn from results, and then iterate.

With over 7 years of design experience in fast-growing companies across APAC and North America - WordPress, Shopify, and Sea Limited

I designed Payments and Express Checkout at WooCommerce, the Marketplace Kit at Shopify, and the Business Chat Platform at Sea Limited.

Automattic logo

Automattic Inc - WooCommerce

Senior Product Designer - Transaction
August 2022 - October 2023
Remote
Improved payment solutions, payment partnerships, and checkout experience on WooCommerce, a popular e-commerce plugin for WordPress.
Payment button guidelines for high-quality payment experience.
WooPayments

Centralized payment button guidelines for a high-quality buyer experience

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Enhanced the NUX flow and native experience of express checkout solution.
WooPay

Building a seamless experience for first-time buyers using the express checkout solution

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Shopify logo

Shopify Inc

Product Designer - Marketplace & Localization
August 2020 - April 2022
Ottawa, Canada
Empowered merchants to start, run, and grow their businesses by reducing the barriers to reaching buyers anywhere.
Building multi-merchant commerce solutions on platforms with Shopify with Marketplace Kit
Marketplace Kit

Streamline the experience of building marketplace solutions on platforms with Shopify

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Increasing the compliance rate for Shopify merchants in Japan for Shopify Localization.
CX - Localization

Guiding merchants to increase the tax compliance rate in Japan

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Sea Limited logo

Sea Limited

Product Designer - Labs
November 2017 - April 2020
Singapore
Designed from conception to launch, a business chat platform and company management tools for small and medium enterprises in Southeast Asia.
Business chat platform for small and medium enterprises in Southeast Asia.
SeaTalk Mobile App

Business chat platform for small and medium enterprises in Southeast Asia

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Company management tools that streamline the process of leave application and approval.
SeaTalk Mobile App

Smart work tools to streamline employee management for leave application

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Buy Now Pay Later payment options (Affirm and Afterpay) for WooCommerce
Preview of call feature for business chat platform
WooPayments Internal Dashboard to manage and view transactions.Award-winning app concept from Behance.

Appreciations

Behance Appreciation Award at Portfolio Reviews Jakarta 2017
Portfolio Reviews Jakarta 2017

Behance Appreciation Award

Featured in Design 360° Magazine ed for Interactive Design for Screen book.
Interactive Design for Screen

Featured in Design 360° Magazine ed.

Let’s collaborate

Let me help you achieve product success and drive revenue by offering a wide range of design services to attract, delight, and convert leads.