Hello!
Design Principles
Experience
Work
Appreciations
Let's Collaborate
My Design Principles
Focus on impact, not output
Focus on actual business outcomes and user impact rather than design outputs.
Solve the right problem
Understand a product and overall system to identify the core problems. Align with user's needs and business goals.
Design for the long term
Focus on the north star framework by building a long-term product direction and a minimum viable product.
Build, Measure, Learn, Iterate
Prototype and validate to gather feedback, measure its success, learn from results, and then iterate.
With over 7 years of design experience in fast-growing companies across APAC and North America -
WordPress
,
Shopify
, and
Sea Limited
I designed
Payments
and
Express Checkout
at
WooCommerce
, the
Marketplace Kit
at Shopify, and the
Business Chat Platform
at Sea Limited.
View Resume
Automattic Inc - WooCommerce
Senior Product Designer - Transaction
August 2022 - October 2023
Remote
Improved payment solutions, payment partnerships, and checkout experience on WooCommerce, a popular e-commerce plugin for WordPress.
WooPayments
Centralized payment button guidelines for a high-quality buyer experience
Read the case study
WooPay
Building a seamless experience for first-time buyers using the express checkout solution
Read the case study
Shopify Inc
Product Designer - Marketplace & Localization
August 2020 - April 2022
Ottawa, Canada
Empowered merchants to start, run, and grow their businesses by reducing the barriers to reaching buyers anywhere.
Marketplace Kit
Streamline the experience of building marketplace solutions on platforms with Shopify
Read the case study
CX - Localization
Guiding merchants to increase the tax compliance rate in Japan
Read the case study
Sea Limited
Product Designer - Labs
November 2017 - April 2020
Singapore
Designed from conception to launch, a business chat platform and company management tools for small and medium enterprises in Southeast Asia.
SeaTalk Mobile App
Business chat platform for small and medium enterprises in Southeast Asia
Read the case study
SeaTalk Mobile App
Smart work tools to streamline employee management for leave application
Read the case study
Appreciations
Portfolio Reviews Jakarta 2017
Behance Appreciation Award
Interactive Design for Screen
Featured in Design 360° Magazine ed.
Let’s collaborate
Let me help you achieve product success and drive revenue by offering a wide range of design services to attract, delight, and convert leads.
Email me
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